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Just like some well known designer watches, Tag Heuer watches are often replicated watches around. While they are the most expensive designer watches, fakes are often cheap and fairly easy to spot. Here are the instructions for reference.
Step 1
Check the quality of the craftsmanship. Examine the printing on the face of the watch. A real Tag Heuer watch has crisp, clean printing. Also, the glue showing through anywhere will be perfect and smooth. Or else, the watch will be a replicate.
Step 2
Look under the crystal. If there are fingerprints, dirt, hair, or anything else under the glass that covers the watch face, it's a fake. Tag Heuer has very strict quality controls that forgers don't.
Step 3
Examine the luminosity of the printing on the face. You should be able to read the time in the dark because Tag Heuer uses LumiNova on the numbers and hands of the watch. Fakes use low quality material that doesn't hold a charge for long and isn't as bright. Hold the watch up to a light for a minute or two to charge it. Then look at in the dark. If the glow is strong and it lingers, it's probably authentic.
Step 4
Find the words "Swiss Made" on the bottom of the face. For any real Tag Heuer watches will never have words like "Japanese Movement", while the fake watch will do.
Step 5
Check the band for links. Just look for a left and right piece to each of the links. Fakes will have solid links, or they may have a line on them, which is supposed to fool you into thinking the links are two pieces, but actually it's not.